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It always makes sense to sell a home quickly and for top dollar. Finding that balance and having a reputation for being the realtor who hires a home stager in order to help sellers "cash in" on their homes is critical to long term success as a realtor.
When 9 out of every 10 buyers view the home online first, it's essential that the photos are of professionally staged rooms!
"Home staging is no longer optional in this real estate market, it is a MUST!" - Barbara Corcoran
The investment you put IN staging your home is far less than the first price reduction ON your home.
It's not hard to enhance your listing package by bringing in a professional home stager to do your occupied home consultations. Our focus is on making you look great...
*For more information, view our Services!
Although professional staging is a relatively new industry, people have been "fixing up" their homes to sell for decades. These days due to HGTV, home buyers have an "expectation" and are willing to pay quite a bit more for a home that is "model home" looking.
HSR Certified home stagers average 10% more for their clients!
Ask yourself this... If you could get 10% more on the sale of your client's home, how much would that be?
Home Staging is the preparation of a home to sell by a professional who specializes in this form of design and has been certified and trained on the art of home staging. Many definitions you have seen no doubt stop after the word “sell” and that is part of the big misconception and devaluation of home staging. A professional home stager has the resources and can objectively view the home as a product and highlight its assets while downplaying its flaws. The home seller cannot view their home objectively, and many successful Realtors do not have the time or trade resources to properly stage a home.
For as little as a couple hundred dollars you can have a detailed list of what you can do to maximize the value of your home!
Even if your house sells quickly in a good market, it doesn’t mean it sold for the amount it would have sold for had it been professionally staged. Remember, professionally staged homes sell on a conservative average for 10%+ more in a good market (see the Latest Home Staging Statistics).
Home sellers are usually incapable of successfully staging their own home. Why? Because we’ve gotten used to the way it looks, and in fact, it is difficult emotionally to change it. If you can’t view something objectively then you are unable to market and package it effectively. Not to mention most home sellers don't "stage" homes everyday for a living. That’s what HSR Certified professionals are for and that is where the greatest returns come in.
Only a mere 10% of home buyers can actually visualize the potential of a home and most of these folks are "investors" or "flippers" who will hammer you on price. In our Consultation walk through, I will identify those "price eroding" factors of your home, so that you can do the simple fixes that maximize returns.
This is also why having a vacant home professionally staged is so important. Buyers cannot visualize size and scale, so furniture helps to give them a frame of reference. See more on our vacant home staging service.